83% of Instagram users, for example, also use Facebook, while 55% are also on Twitter. The likelihood that an Instagram user also has an account on another social platform is 99.99%. Just 0.1% of Instagram users only use Instagram At this point, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so if you’re looking for the most bang for your buck in terms of audience reach, Instagram may be a stronger option. Only Facebook, Youtube and WhatsApp beat out Instagram in terms of daily active global users, but Instagram clocks in an impressive 1.5 billion. Instagram is the 4th most-used social platform (Weird fact: the number one Google search query is “google.” We don’t understand, either.) 4.
What’s easier than typing “” into your browser? Letting Google take you there.įacebook, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive showing and more proof that your audience might be viewing your content through a browser - whether a mobile one or via their computer. Instagram is the 9th most-Googled search term Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too: make sure those images are looking good at any scale. Instagram is the 7th most visited website in the worldĪccording to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. Make sure you’re up to date on the latest Instagram trends and features as it ventures deeper into its second decade of existence. Of course, the platform has evolved considerably ( hello, Reels!) since it first launched back in October 2010 with a filtered pic of the founder’s dog, and will continue to do so.
Instagram is practically a teenager at this point (at the very least, a lovably moody tween) so if your marketing team is still considering the platform to be a flash in the pan, we’ve got news for you: your girl isn’t going anywhere.
Instagram is celebrating its 12th birthday in 2022
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