Unless an ad crosses that line, we don’t believe it violates our code,” she told us on Thursday.Ĭontroversy: The ad shows actors Aamir Khan and Kiara Advani as newlyweds and the groom entering the house first, which many social media users, including some state-level ministers such as Madhya Pradesh home minister Narottam Mishra, alleged is “contrary to Hindu tradition”.
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“ASCI’s code for advertising states that ads must not cause grave and widespread offence. Kapoor hinted that the ad in question does not violate the industry self-regulatory body’s code. “Everyone is now going to play it safe – unless you’re a brand with a personality that is rebellious,” she said.Īdvertising Standards Council of India chief executive Manisha Kapoor said trolling of ads and brands on “superficial grounds is not constructive”, days after an ad by AU Small Finance Bank received flak, and calls to boycott the brand went viral. “With brands, we try to play the middle ground and not do anything that could offend,” said Rutu Mody Kamdar, founder and managing director of Jigsaw Brand Consultants. “When we review content, we make clients aware of trends in the past about the actor, actress, content or what the general online chatter has been – whether it has been positive, negative or neutral – through our proprietary tool,” said Mitesh Kothari, cofounder of the brand and digital agency White Rivers Media.
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Playing it safe: Brand strategists are now working on promotional and trailer-level edits exploring various current trending topics on the internet to assess what could go in favour of the movie or ad campaign. Akshay Kumar-starrer Raksha Bandhan and Ranbir Kapoor-Alia Bhatt’s Brahmastra, too, have faced the heat from irate netizens. The ad, which depicts the groom (Khan) taking the first step into the house of the bride (Advani), mocked Hindu traditions, some netizens said.Įarlier, Khan’s film Laal Singh Chaddha had also faced boycott calls online. This week, AU Small Finance Bank faced backlash online for an advertisement that featured actors Aamir Khan and Kiara Advani. Ford, Mundy and Nichols noted the game's close similarity to Team Fortress 2.Brand strategists and lawyers have seen a surge in the number of requests to review content as the boycotting of films and brands gains traction on social media.Įverything’s taboo: Brands are categorically asking creatives and marketers to steer clear of religion, politics or anything that has the potential to offend. Scott Nichols of Digital Spy praised class-based gameplay and cartoony art style, but noted the poor connectivity and steep unlock requirements. Andrew Stevens of 148Apps described the gameplay as fun and smooth, but lacking content. Jon Mundy of Pocket Gamer noted the framework for and excellent online FPS but criticized its freemium aspect and online stability. Rob Rich of Gamezebo described the game as good-looking and having elements for a great online mobile FPS, but criticized online server stability that he remarked as a key requirement. Eric Ford of TouchArcade described it as enjoyable, but noted lack of game modes and freemium content. The iOS version received "mixed" reviews according to the review aggregation website Metacritic.
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